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Saturday, March 24, 2012

Pay Per Click (PPC)


Pay Per Click (PPC) is a online advertising model in which payment is based on qualifying click-throughs.With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads.

Pay-per-click (PPC) search marketing has revolutionized the way hospitality companies promote their websites. PPC campaigns are an extremely effective tool for garnering traffic for your website and increasing bookings. Paid search marketing is a targeted, cost-effective way to drive high-value customers to directly your site.With the cost-per-click option, you're only charged if people click your ads. This means every dollar of every budget goes toward bringing new prospects to you.
 











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