Social Media in Hospitality

One of our topics for the group project  was Social Media. Nowadays, Social Media is famous tool that many businesses use.

Many hospitality companies use social media for advertising and communicating with their clients, where they create awareness to new clients. The companies are also using social media as a tool to hear what their clients are saying about them and addressing any concerns that the clients may have with service provided during their stay. microblogs such as Twitter, and social networks such as Facebook, impact marketing and communications which require looking at public outreach efforts in new ways (Sherman, 2000). These social networks impact the way businesses reach their consumers, either negatively or positively. Therefore, hospitality companies are closely monitoring what they are putting out on their social networks websites, to make sure the impacts on the consumers are positive. 

I would like to share with you a video that we created for our E-marketing class.. Enjoy!