SOSTAC

SOSTAC is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who is my co-author on E-marketing Excellence.

SOSTAC stands for:

• Situation – where are we now?
• Objectives – where do we want to be?
• Strategy – how do we get there?
• Tactics – how exactly do we get there?
• Action – what is our plan?
• Control – did we get there?

 

 Below is the SOSTAC model explained in details:

• Situation analysis, asks what the current state of the business is.
• Objectives, helps list an overview of goals for the business.
• Strategy helps provide a “big picture” plan to achieve the goals
• Tactics breaks down the “big picture” strategy into smaller details
• Action helps assign responsibility and deadlines for certain tasks
• Control offers an easy way to track the progress of the plan